”Linkedin is for people you know.
Facebook is for people you used
to know.
Twitter is for people you want to know.”
– Anon
Learning about social media has
encouraged me to look at the trends for 2013. So what do the experts predict is ‘hot’ this year?
Image power - Pinterest and
Instagram, figures showed in 2012 that image-based posts are popular with the average
web user. This will only gain momentum in
2013.
Vine time - Vine (video) has
been the most talked about new social platform of the year (so far). Like
Twitter, Vine has a limit (6 second) on the form of content its shares.
Twitter - Twitter’s evolution
will concentrate on live events and customer service. Brands realise that unless their Twitter
presence is real-time they won’t be relevant.
Facebook - Facebook will
continue to develop new ways to make money from its captive audience.
There has already been an increase of the ‘social event’ within the
physical event. Facebook is continually
evolving recently introducing the timeline.
Even I had heard of Instagram and
Pinterest with the amount of hype and publicity they generated through the
media and with every teenager on the planet.
The overhaul of the way people communicate and use social media in my office is long overdue
but I’m sure some will cling to their emails in the way some of us have clung
to the memo. How many of us still type up a memo
then email to everyone?!
However, it is only March and a prediction is just an educated guess,
does anyone remember MySpace and how great that was supposed to be and then there
was Facebook…..
Great post Heather. My workplace also lacks in the use of Social Media.. email is relied upon so heavily. By the end of this subject I hope to have some great strategies in place to include other forms of social media which will make things flow even better.
ReplyDeleteI had to laugh where you ask how many of us type up a memo and then email it out! I've been trying to change this practice for a couple of things in my workplace. We don't always need to do things the same old way just because we have always done it like that!
ReplyDeleteWell said Heather. For some reason my workplace - which focuses on science and researchers - believe our stakeholders aren't social-media savvy. I believe if we don't all jump on board those left behind will be in a vacuum.
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